The countdown to 2040 is underway
Every family, every home, every dream moves us closer to 70%
Join the movement shaping the future of homeownership.
According to the Urban Institute, about 70% of all net new homeowners between 2020 and 2040 will be Latino. This is our decade, our moment, our story.
What 70% means, and what it does not
The 70% is a share of the growth. It is not a rate.
Between 2020 and 2040 the Urban Institute projects 5.0 million net new Hispanic homeowners. Over the same period non-Hispanic White households lose 1.8 million. Of all net homeowner growth in the country, about 70% will be Latino.
What the number does not say matters just as much. The Hispanic homeownership rate barely moves: 49% in 2020, 51% in 2040. Two points in twenty years.
That gap is the whole movement. The growth is not coming from buying getting easier. It is coming from there being more of us, and from us being young.
Source: Urban Institute, The Future of Headship and Homeownership, Goodman and Zhu. Millions of households.
View as table
| Group | Net new homeowners |
|---|---|
| Hispanic | 5.0 |
| Asian and other | 2.7 |
| Black | 1.2 |
| Non-Hispanic White | -1.8 |
The rate rises two points in twenty years. That is why this movement exists.
Data and perspective
The 70% by 2040: what the number actually says
The number this movement is named after is almost always quoted wrong. Here is what the Urban Institute projects, what it does not say, and why the difference changes everything.
Read → 2025-11-04The 2025 State of Hispanic Wealth: closing the gap
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